July 25, 2013
Picente Reveals First Phase Of Oneida County Stop DWI Campaign
New Billboard Campaign starts Thursday July 25th
Joined by Law Enforcement officials from the New York State Police, Oneida County Sheriff’s Office, Utica Police Department and the Rome Police Department and members of the Traffic Safety Board, County Executive Anthony Picente Jr. will reveal the launch of the new STOP DWI advertising campaign. The phase includes the unveiling, throughout the county, a Billboard focused on the immediate legal consequences of driving while under the influence.
County Executive Picente said “Driving under the influence or while impaired continues to be an ongoing problem that we address through a variety of ways. STOP DWI ad campaigns are one of those ways. Our message this year is simple. Consequences and repercussions of driving while intoxicated are real and local law enforcement will be diligent in preventing tragedy.”
The new billboard campaign is the first phase in STOP DWI advertising campaign that will include promotional hand out materials and PSA’s through the remainder of the summer and culminating during the holiday season.
Last year in Oneida County there were 755 DWI related arrests and 1 fatality. This year unofficially there have been 355 DWI related arrests and 4 fatalities.