Marketing Proposals Now Being Accepted for Reconnect Oneida County

Oneida County Executive Anthony J. Picente Jr. announced today that the county is now accepting marketing plan proposals for his Reconnect Oneida County initiative which aims to draw remote workers to relocate to the area.

“As this important initiative progresses, we are looking for a dynamic marketing plan that will target those Oneida County natives who have left the area and have the ability to work remotely, so that they can come back home,” Picente said. “While this pandemic has drastically impacted our lives in many negative ways, this will serve as a positive opportunity to reunite former residents with their family and friends and strengthen our local economy.”

Picente unveiled the Reconnect Oneida County program in late August, with the goal of making Oneida County a premiere destination for remote workers by leveraging the area’s assets and showcasing its high tech opportunities and its outstanding and affordable quality of life.

RFPs must be received by the Oneida County Department of Planning by 2 p.m. on Sept. 25, 2020. Specifications can be requested by calling 315-798-5710, or requests can be mailed to the Planning Department at 123 Main Street, Utica, NY 13501. The RFP can be viewed at: https://ocgov.net/sites/default/files/planning/RFPs/RFP-2020-292%20Marketing%20Services%20for%20Reconnect%20Oneida%20County%20Program.pdf.

The County is seeking a marketing firm to develop a six-month campaign scheduled to launch next month that will target former residents and individuals with ties to the region and develop a website landing page and intake form that will utilize creative content developed by the county.

Oneida County is also partnering with the Mohawk Valley Community College thINCubator, the AFRL-Information Directorate and the Griffiss Institute to utilize hand-picked hometown ambassadors who will work with potential applicants to connect them with the area’s growing intellectual and high tech assets, assist in relocation services, identify possible financial incentives and engage them with desirable co-working space that will enable them to link up with like-minded individuals.

The next phase of Reconnect Oneida County will target workers from high-growth industry clusters found in other states, which are also growing in our region, and recruit those who have the ability to work remotely to move here.