County Unveils STOP DWI Campaign

Oneida County Executive Anthony Picente, Jr., with the support of F.X. Matt Brewery, announced today the beginning of a new marketing campaign to aid in the prevention of drinking and driving. 

The marketing campaign will involve a mobile billboard that will be on display in the Varick Street area on Saranac Thursdays throughout the remainder of the season. The billboard will read “Limo, Taxi, Friend, Whatever. Just Get a Ride” on one side, and “Walk, Ride, Carpool, Call. Just Don’t Drive” on the other. The mobile billboard will also be on display in other locations this summer as well.

“This is part of an ongoing effort of my administration to prevent drinking and driving, and the injuries and fatalities that often occur as a result” said Oneida County Executive Anthony Picente, Jr. "We are proud to support the Oneida County STOP-DWI Have a Plan Campaign," says Fred Matt, President of F.X. Matt Brewing Company.  "Each week thousands of Utica residents join us for Saranac Thursdays to help raise money for United Way of the Mohawk Valley and Greater Utica Area.  In conjunction with Oneida County STOP-DWI and County Executive Tony Picente, we are encouraging every patron to enjoy Saranac responsibly.  It only takes a few moments to think about how you can get home safely."
 
According to STOP-DWI coordinator Michael Colangelo, there were 1,150 DWI arrests in Oneida County in 2009.
 
The program is 100% funded through DWI fines paid in Oneida County, and is administered through Oneida County’s STOP-DWI program.